전북대학교
Eunyung Kim, Hyunsung Oh, Miaomiao Huo
Abstract
The purpose of the current study is to examine the relationship between work life balance, organizational commitment (OC) and turnover intention (TIN) with the moderating effect of perceived organizational support.More specifically, this study analyzes how maintaining work life balance affects OC and employee’s intention to leave, and explore if POS moderates the relationship between work life balance, OC and TIN. Ultimately, this study aims to stress the importance of work life balance and provide guidelines and insights to human resources professionals in order for them to enhance employee’s perceptions of organizational support, strengthen OC and lower turnover rate. Results showed that the work-leisure and work-growth balance were found to be positively related to affective commitment (AC). The work-family balance was found to be positively related to continuance commitment (CC) and the work-growth balance was found to be positively related to normative commitment (NC). For the effects of the balance between work and life on TIN, TIN was found to be negatively related to both work-family balance and workgrowth balance. Regarding the moderating effects of perceived organizational support (POS) on the relationship between work-life balance and OC, it was found that POS moderated the relationship between work-family balance and OC depending on the type of OC respectively. However, the effects of perceived emotional support on TIN also had no moderating effect. Therefore, this study suggests that human resource and training personnel need to provide institutional and emotional support by understanding the importance of maintaining work and life balance of employee to increase employees’productivity and commitment to the organization and decrease turnover rate. The implications of these results for the Effect of Work Life Balance on OC and TIN research and practices are discussed.
Keyword: Work Life Balance, Organizational Commitment, Turnover Intention, Perceived Organizational Support
Md. Alamgir Hossain, Bangwool Han, Minho Kim
Abstract
The prompt diffusion of mobile phone has resulted in the increasing usage of mobile advertisement. A significant number of firms have invested their knowledge and resources in this field, and to develop a successful strategy they need proper understanding about advertisement and its contents. Purpose of this study was to revisit the underlying factors affecting consumer attitude toward mobile advertising in Bangladesh. Based on the empirical studies regarding attitude toward mobile advertising, a questionnaire was developed and 355 mobile subscribers were taken into considerations. Five variables i.e. personalization, credibility, incentive, informativeness and entertainment were selected and analyzed through structural equation model. Results portrait that entertainment followed by informativeness and credibility are the most dominant factors and has motivational influence on consumer attitude toward advertisement. Findings forge ahead the current state of art in mobile marketing research with substantial practical contributions for the design of operative mobile advertising.
Keyword: Consumer attitude, Mobile advertisement, Personalization, Entertainment
Abstract
The objective of this study is to empirically verify differences in the quality of profit and business performance before/after two times of financial crises causing huge danger to Korean companies. To achieve this objective, an empirical analysis was conducted targeting 7,460 samples of financial data that could be obtained for total 20 years including ten years(five years before/after 1998 with the biggest influence of Currency Crisis), and another ten years(five years before/after 2008 with the biggest influence of Global Financial Crisis). The results of verification are like following. First, in the results of analyzing differences in average, going through the financial crises, the government’s policies and corporate efforts were led to the decrease of earnings management. This result was especially significant after Currency Crisis. Second, the results of regression analysis are like below. In the results of targeting the whole samples, those two financial crises had effects on the quality of profit while there were no huge differences in business performance. In the results of dividing it into Currency Crisis and Global Financial Crisis, in the samples before/after Currency Crisis, Currency Crisis had significant effects on the quality of profit and business performance. On the other hand, in the samples before/after Global Financial Crisis, the effects of Global Financial Crisis on the quality of profit and business performance were insignificant. The results of this study mean that the government, accounting authorities, and companies should have active efforts to save themselves in case of financial crises.
Keyword: Economic Crisis, Currency Crisis, Global Financial Crisis, Quality of Profit, Earnings Management, ROA
Joonryong Park, Yeohwan Kim
Abstract
This paper is to examine if there exists any systematic relationship between corporate governance and capital cost. Based on the argument that corporate governance would play the role of reducing the agency cost producing by the separation of ownership, this study hypothesized that corporate governance would reduce the firms’ financing cost. Specifically, the firms with high corporate governance are predicted to have higher profitability and firm value than those with the firms of lower capital cost. This study examined theses hypotheses, using a sample of 3,374 on Korean firms over nine-year period (2005-2011). An index published by Korean Corporate Governance Service (KCGS) was used as the measure of corporate governance. The results of this study find that the firms with high corporate governance face significantly lower capital cost as measured by weighted average cost of capital (WACC). These results are robust across different measures of variables and testing methodologies.
Keyword: Corporate Governance, capital cost, WACC
Abstract
PPL(product placement) is a type of advertisement that exposes certain products or brands by intentionally paying a certain fee in a movie or drama. In the broadcasting deliberation regulations, the PPL allows products to appear only indirectly in the backgrounds and backgrounds needed for the drama, rather than being displayed as captions or intentional product exposures. This study examines the meaning and types of PPL that is frequently exposed in drama. And we discuss the cases of PPL in the drama and the problem centered on the brand placed in the drama. Finally, we examined the effects of PPL layout type and brand familiarity on brand recall, brand attitude, and brand purchase intention through experiments. In addition, we examined whether placement style and brand familiarity interact with brand recall, brand attitude, and brand purchase intention.
Keyword: PPL(product placement), types of PPL, advertising effects